White-shoe boom

Stuff Aesthetic Fascists Like: Against the skeptics, I recently purchased Cole Haan’s GrandPrø Tennis Sneaker in white. Yes, all-white. And then, with great satisfaction, I picked up today’s Wall Street Journal and on the front page this article confirms that my feet are on point, “White Sneaker Trend Puts Fashion Elite on Smudge Patrol.” Recommendations for “white-shoe resuscitation techniques” include Mr. Clean sponges, baby wipes, Scotch-gard, and Jason Markk cleaning products.

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Topping out at just 8.8 ounces, GrandPrø Tennis was born from a simple ethos: every you need, and nothing you don’t. We’ve eliminated all of the unnecessary weight of traditional court shoes without ever sacrificing the Grand.ØS principles of flexibility, cushioning, and ergonomics. The result? A shockingly light shoe you have to feel to believe.

My favorite runner-up is Lacoste’s Showcourt Leather and Suedette Sneaker. Punched Nappa leather sneakers featuring suedette accents: solid construction and classic style.

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