Keep it simple, stupid!

From TED-Ed: Long, fancy words designed to show off your intelligence and vocabulary are all very well, but they aren’t always the best words. In this short, playful video Terin Izil explains why simple, punchy language is often the clearest way to convey a message.

From Brain Pickings: “Use the right word, not its second cousin,” Mark Twain admonished. “Use short words, short sentences and short paragraphs,” David Ogilvy advised.

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